Marketing Planning and Strategy by Subhash C. Jain

Marketing Planning and Strategy



Download Marketing Planning and Strategy




Marketing Planning and Strategy Subhash C. Jain
Language: English
Page: 931
Format: pdf
ISBN: 0324014805, 9780324014808
Publisher: South-Western Educational Publishing

Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

About the Author

Dr. Subash Jain is Professor of Marketing in the School of Busines Administration at University of Connecticut. Dr. Jain received his Masters of Business Administration and Ph.D. from the University of Oregon and undergraduate work at University of Rajasthan India and Standford Univerisity. He specializes in Global Marketing and Market Planning and Strategy. Currently Dr. Jain is Executive Director for International Business Programs University of Connecticut; he is a member of American Marketing Association Academy of Marketing Science and Academy of International Business Planning Forum.

MORE EBOOKS:







Tags: Marketing Planning and Strategy ebook pdf djvu epub
Marketing Planning and Strategy download pdf epub djvu
Download Marketing Planning and Strategy free ebook pdf
Read Marketing Planning and Strategy online book
Marketing Planning and Strategy cheap ebook for kindle and nook
Marketing Planning and Strategy download book
Subhash C. Jain ebooks
Marketing Planning and Strategy download pdf rapidshare mediafire fileserve 4shared torrent